Seger Marketing

Working for the customer

Seger Marketing had the honour of creating the new website and online store for Jokipiin Pellava’s 100th anniversary. On the website, the aim was to communicate the Jokipiin Pellava brand as a modern, Finnish provider of linen business gifts and to share the company’s brilliant story also with an international audience. For this reason, the website needed to be localised also into English.

“Previously, I worked in the translation industry myself for more than a decade so I knew which agency to contact when it came time to translate my customer Jokipiin Pellava’s website,” says Anja Kurjenluoma from Seger Marketing.

Previously, I worked in the translation industry myself for more than a decade so I knew which agency to contact when it came time to translate my customer Jokipiin Pellava’s website.

— Anja Kurjenluoma, Social Media Producer & Copywriter

Delingua has always been known for its high-quality translations and good customer service. As our cooperation began and proceeded without a hitch all the way to the completion of the project, we were provided with both of these.

— Anja Kurjenluoma, Social Media Producer & Copywriter

Multilingualism through integration

The texts for Jokipiin Pellava’s WooCommerce online store were translated with the aid of a multilingual plugin. Delingua’s Localisation Manager supported Seger Marketing in the deployment of the plugin, after which the texts to be translated were transmitted directly to Delingua and then, later on, the translations were imported back to Jokipiin Pellava’s website. All that Jokipiin Pellava needed to do was approve the translations before the English version of the online store was published.

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